Zoro.com
Direct Mail | CaTALOGS
Since joining Zoro’s creative team in March 2024, I’ve played a key role in bringing our print production in-house. I led the development of interior catalog templates and conducted in-depth research into automation tools to streamline updates. This shift has significantly improved efficiency, accuracy, and turnaround time for our print materials.
Every other month, we produce three 32-page catalogs tailored to different industries: Manufacturing, Contractors, and the broader Zoro audience. I’m responsible for designing each interior version from start to finish and preparing all prepress files for print. For the July 2024 cycle, I had the opportunity to design the front and back covers for all three catalogs.
email campaign | journey series
The Journey Series has been reimagined as a more dynamic, brand-forward email design system that creates a cohesive, curated experience. It evolves beyond the previous approach by introducing stronger storytelling, clearer visual hierarchy, and more intentional relationships between content. Built with flexible, reusable modules, the updated design supports personalized messaging while staying consistent with the refreshed brand guidelines.
