Zoro.com

Direct Mail

Since joining Zoro’s creative team in March 2024, I’ve played a key role in bringing our print production in-house. I led the development of interior catalog templates and conducted in-depth research into automation tools to streamline updates. This shift has significantly improved efficiency, accuracy, and turnaround time for our print materials.

Every other month, we produce three 32-page catalogs tailored to different customer segments: Manufacturing, Contractors, and the broader Zoro audience. I’m responsible for designing each interior version from start to finish and preparing all prepress files for print. For the July 2024 cycle, I had the opportunity to design the front and back covers for all three catalogs.