Zoro.com
Direct Mail | CaTALOGS
Since joining Zoro’s creative team in March 2024, I’ve played a key role in bringing our print production in-house. I led the development of interior catalog templates and conducted in-depth research into automation tools to streamline updates. This shift has significantly improved efficiency, accuracy, and turnaround time for our print materials.
Every other month, we produce three 32-page catalogs tailored to different customer segments: Manufacturing, Contractors, and the broader Zoro audience. I’m responsible for designing each interior version from start to finish and preparing all prepress files for print. For the July 2024 cycle, I had the opportunity to design the front and back covers for all three catalogs.
Direct Mail | Mini Books
Each month, I manage the production of two 6-page mini books focused on categories such as Janitorial and Cleaning Supplies, Shipping Supplies, and Hand Tools. These booklets present broad product categories in a concise, visually engaging format that showcases the breadth and depth of our assortment. I'm responsible for all interior layouts and final print production files.
